As I prep to go out with a law show pitch, I reflect on all the pitching lessons I’ve learned along the way. 
1. From a coach, I learned to visualize the meeting and see the outcome I want. 
2. From a fantastic pitcher who has sold 26 projects (including one with me), I learned to speak to the pitchee like they are my good friend. It’s a conversation. Keep it colloquial. 
3. From my pitching experiences, pay attention to the pitchee’s reactions. If their eyes start to glaze over, time to up my energy or condense the material. Or possibly, ask a question to make sure they are with me. 
4. From a pitch class, I learned to pitch with passion. Make it entertaining. Engage with the material so the pitchee can feel the pitch.
5. Finally, practice, practice, practice. In front of a mirror. Recording myself. Watching the recording. Make notes and make adjustments. Pitching is performing and it’s part of being a successful writer.